I develop and lead top-tier marketing and strategy teams that drive digital transformation and, ultimately, business results.
I have experience in several industries: technology start-ups, telecommunications, artificial intelligence, software as a service, food & beverage, & hospitality. I help to identify and advance commercial opportunities for businesses based on qualifiable market research and data driving insights and rapidly evolving new technology.
From entrepreneurship to Global companies
Leveraging 10 years of experience, I've founded companies and worked at global companies. As a hands-on marketing leader, I am proud that each and every day, thousands of people use products I've helped to market. Today, I primarily focus on digital and innovation projects as the world increasingly looks to technology to achieve their business ambitions.
Founder, @Work
Hospitality innovator and investor for fine dining Las Vegas Michelin star brands, Alize and Andres and new concept @Work. @Work, a new way of working designed to meet the demands of
co-working after covid. @Work is a co-working cafe with advanced technology amenities including the first AI podcast content studio.
Founder, Legal@Work
Legal@Work was founded in February 2022 to address a substantial market gap in the area of legal advise. Our world-class team of lawyers and advisors focus on delivering a differentiated legal experience that create significant competitive advantage.
I led Marketing at Equiitext - the first patented artificial intelligence mobile messaging platform.
I helped grow the first patented artificial intelligence mobile messaging platform using organic and paid media: SEO, search, social media, email marketing, video, display, direct ad buys, referral tools and content creation.
Now, a public company.
As a public company, Hagerty is well positioned to give car lovers more of what they want – cool events, shared experiences, automotive intel and resources, along with best-in-class insurance and amazing service.
Hagerty remains focused on the digital user experience to support and accelerate membership growth, while expanding the portfolio of engaging and exciting car-focused events and services. The new digital innovations created rewarding new experiences for car lovers and sustainable value for shareholders over the long term.
Digital transformation for the classic car industry.
Hagerty is the leading insurer and membership program for classic car enthusiasts. We created a world-class digital team and developed a wide range of new software products to fan the flames of the car hobby.
I led the efforts to bring in a new design language, frameworks, technologies, and team product culture, which helped to provide the basis for massive growth. We launched new websites, mobile apps, marketplaces, e-commerce, media sites, digital labs, and more.
I was the Chief Marketing Officer, MGM Resorts.
Based in Las Vegas NV, MGM Resorts International is a $19 billion global entertainment company featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM has 80,000 employees and is recognized as one of FORTUNE® Magazine's World's Most Admired Companies®.
We developed some of the most compelling application experiences in the hospitality industry.
Upon starting MGM Digital Ventures, I set out to begin the transformation of the customer experience. This included setting the vision & hiring a world-class team. We developed all-new apps that let you check-in and unlock your door with your phone. We grew e-commerce to $820 million annually in bookings - 14% annual growth.
Prior to Equiitext, I was the Vice President, Marketing at Equiinet.
I led the partnerships, product management and sales teams that developed the company's consumer-facing experiences. Global sales including England, China, and USA.
Equiinet: Global Secure Communication Provider
Equiinet is a global cloud-based telecommunications company that provides robust and reliable API and application-based Artificial Intelligence, Hosted PBX, SIP Trunking, Network Security and Managed SD-WAN data services.
I helped to establish key partnerships with the leading Chinese technology companies.
I started Startup Weekend
in Las Vegas, NV
Hands-on experience across the innovation spectrum, encompassing cutting-edge technology, entrepreneurship, machine learning, research, venture capital insights, and startup consulting.
I started at InNEVation Center as Community Innovator
Rob Roy's InNEVation Center is a 65,000-square-foot collaborative workspace and community event venue driving Nevada's new innevation economy. Designed tailored programs, selected promising startups, and provided crucial mentorship. Transforming innovative concepts into successful businesses within a dynamic startup center.
Award-winning business plan contestant
Donald W. Reynolds Governor's Cup Collegiate Business Plan Competition winner.
Angel investing since 2019.
I launched an early seed-stage female company in the United Kingdom, called Viva Capital. We have incubated and invested in dozens of companies, and we participated in some notable exits to companies like these:
