Over 10 years of as a growth-minded digital product, marketing & startup leader.
Entrepreneurial & leadership experience.

Claudia presently is founder of @Work.

In her most recent role, Claudia Perez served as the Digital Marketing Director at Equiitext, the world's pioneering patented artificial intelligence mobile messaging platform. Equiitext is responsible for transmitting over 1 billion messages annually. Within this capacity, Claudia Perez took on the role of Digital Marketing Director, overseeing lead conversions and affiliate programs. Over a span of three years, Perez played a pivotal role in a variety of initiatives that contributed to the company's soaring from startup to a multimillion dollar valuation. These initiatives encompassed concepts like a pay-as-you-go model, affiliate, outbound growth marketing, and event marketing, as well as API integrations that broke new ground in the realm of traditional communication platforms.

With a diverse background that spans across renowned global organizations such as Equiinet and TechStars Startup Weekend, as well as innovative startups, Claudia is a versatile strategist, a leader in the digital business domain, and a hands-on technologist.

Her professional journey has encompassed roles as a startup consultant, advisor, team leader, marketer, entrepreneur, and occasional investor. This unique amalgamation of entrepreneurial drive and corporate acumen has been cultivated in fast-paced hyper-growth environments. Her expertise extends across a diverse range of industries, including telecommunications, hospitality, food and beverage, and venture-funded software companies.

Throughout her career, Claudia has made significant contributions at the organizations she has worked at. She has orchestrated strategic partnerships, formulated impactful marketing strategies, devised sound business plans, and successfully navigated complex mergers and acquisitions. As a leader, she has headed up various teams such as digital, affiliate, data and analytics, and marketing. Her roles have included Community Innovator, Marketing Director, and Digital Marketing Director. Her deep involvement in esteemed domains like artificial intelligence, digital platforms, and telecommunications has afforded her a profound understanding of technology principles, architecture, and cloud computing.

Beyond her professional pursuits, Claudia finds enjoyment in traveling alongside her husband, originally from Leeds in Yorkshire, England. The couple's paths crossed while residing in Las Vegas, during Claudia's participation in business plan competitions. When not exploring new destinations or spending time with family, Claudia can typically be found immersed in endeavors like learning new skills, reading a history book, cooking a new recipe, or engaging in AI-powered artwork.